in fact, infected the initial segments they had when they launched initially, labelling some of the google android devices. >> it's funny, htc, i remember this story, kind of came out of nowhere to grab a big share of the global market when they partnered with android and it was an alternative to apple. now a lot of people have gotten into this space. what does this company define itself as? >> it was a good device to have. but then they launched the later reiterations. highways good among consumers. they need this device to be great. from what little we even, it's going to to be a great device. >> how much they have to discount the product? it's interesting to look at the timing, as well, right before mobile congress next week. why not announce this at the event? >> i think it's a marketing. i may be wrong, but if you look at apple and samsung, they launch their flagship devices. ebl they believe it will be the device range which will change their fortune. so i think that's why they're going for the launch. >> apple slipped quite a lot in china in the smartphone league. and i know we were